Excel in Engagement
Videos are a great marketing tool, and social media networks are making it easier than ever to incorporate them into your marketing strategy. Facebook, Google+ and of course YouTube are allowing for new forms of integration across platforms to allow you to engage and attract your audience like never before.
DO A DEMO
Demonstrating a new product or giving your audience a how-to process to solve a common issue are a great way to not just grab their attention, but also grab their loyalty. These videos provide a great platform to demonstrate the options, and uses of not just your products, but ways they can find solutions to common problems in your industry or field. This is a sure way to build a genuine relationship with your target market.
LET YOUR AUDIENCE GET TO KNOW YOU
Another great way to foster a genuine relationship with your audience is to bring them into your business. Post videos that give a tour of your store, office or restaurant and feature the employees that make the business run. This associates a human side to your business and puts a face with your product. This allows your audience to relate to you more and builds that friendship with your fans. You can take this even further by posting videos that show involvement between you and your community. If you are helping to sponsor a community event or have employees that are participating in that event, use videos to show and share this! Also, ask questions and provide video answers to your audience that addresses both the question, answer and the individual that asked it! This gives that personal touch that people love to see.
WEBINARS ARE THE WAY
Everyone loves education and webinars are a great way to encourage that. Host a webinar where you teach individuals about solving issues, addressing concerns and sharing general knowledge about your field of expertise. This also allows you to take their questions and interact with them individually which lets your fans and audience know you care about them as individuals.
GIVE THEM A TURN
Host contests or encourage interactions with the audience where they post videos to your page. This not only is a great tool for building your brand awareness and brand loyalty, but it gives you a great opportunity to know your audience and your market even better. It also lets them know you hear them and their ideas, concerns or even their positive feedback about how much they enjoy your business, products or services!