3 Ways to Use a Blog to Gain Website Traffic

If you build it, they will come. Unfortunately, this inspirational business mantra doesn’t quite apply to your website blog. You may have the best blog on the web but still be hearing digital crickets when it comes to your website traffic. What gives? A blog is an extremely effective tool for driving website traffic when […]

5 Things to Consider When Determining Your 2021 Marketing Budget

Budgeting for new office pens? Easy. Allowing for your monthly IT bill? A breeze. Determining your yearly marketing budget? Not so much. If the thought of creating your 2021 marketing budget makes you hit the mental brakes, you’re not alone. By nature, marketing is one of the hardest categories to budget for because it directly […]

Facebook Marketing Spotlight: 3 New Features You Need for Your Business

Change is hard for everyone – unless you’re Facebook. The social media giant is constantly changing to create better user experiences, from updating its algorithms to launching a new interface to revealing new and improved platform features in Facebook marketing. This year, Facebook has turned its attention to helping small businesses succeed through the Covid-19 […]

Digital Marketing Trends: What’s Trending and What’s Ending

Staying up to date on digital marketing trends can be a full-time job, especially after a year like 2020. Thanks to nationwide lockdowns due to Covid-19, businesses turned an unprecedented amount of focus to their online marketing strategies, causing the industry to grow and change like never before. Even expert marketers have had trouble keeping […]

6 LinkedIn Marketing Strategies to Attract More Clients Today

Has your business been struggling to find new clients? Consider LinkedIn. This powerful professional networking site has proven to be very effective in generating qualified leads and prospective customers. Maybe you’ve tried LinkedIn, but you’re not getting the results you want. Well, you’re not alone. Business owners often tell us they know they are not […]

Effective Campaigns to Gain Emails and Capture Leads

If you’re a business, big or small, you need to have a running list of email contacts for marketing purposes. This means collecting your current customers’ emails along with potential customers’ email addresses. Having a running list of emails from your customers and prospects provides valuable ways to marketing your target audience and keep them […]

4 Ways to Use Facebook Advertising to Drive New Business

If you’re marketing your business digitally, which you should be in this day and age, you probably have a nicely designed website, maybe some SEO integrated into your site and a company Facebook page. It doesn’t take a huge budget or hours of labor to get your business seen online. Actually, some digital marketing tactics […]

How to Improve Your Social Media Holiday Campaign

Holiday marketing campaigns are a great way to boost sales and increase exposure. And social media plays a big part in making your holiday campaign a success or a flop. As we have preached lately, social media is a powerful player in today’s marketing sphere. People flock to social media during the holidays to review […]

Are You Using Pinterest to Boost Sales?

Pinterest is a great marketing tool for visually engaging your target market and boosting sales. But if you want to take the next step to increase your sales numbers and user engagement, give these social marketing tactics and tips a try: SWEETEN THE DEAL Along with creating specific boards and categorizing pins for your products, […]

Are You Using Instagram as a Retail Marketing Resource?

Show Them What You’re Working With Businesses in the retail sector are quickly tapping into the 150+ million Instagram users, and their bottom lines are reaping the benefits. The new social media giant is giving businesses plenty of marketing muscle with great photo sharing tools, branded hashtags and location-based tagging tools. Combine all this and […]