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Are You Using Instagram as a Retail Marketing Resource?

Show Them What You’re Working With

Businesses in the retail sector are quickly tapping into the 150+ million Instagram users, and their bottom lines are reaping the benefits. The new social media giant is giving businesses plenty of marketing muscle with great photo sharing tools, branded hashtags and location-based tagging tools. Combine all this and a visually appealing product can quickly start attracting followers and sales for your business.

VISUAL = VALUE

With it’s custom image filters and easy sharing abilities, Instagram gives any retail business a valuable tool to promote and highlight their products. Research has already shown that producing pictures of products to go with your trendy description is sure to offer better brand recall and sales. The key here is design. These images can be great selling tools for your business, but you have to be sure your image quality and designs are the highest possible quality. So don’t simply flood your account with sub-par work. Make sure you take the time and effort to reflect the quality of your product in the quality of your pictures.

GET PERSONAL

You want your business and your products to be unique, and your Instagram account and posts should reflect this. Along with the custom designs of your photo posts, make sure to include some custom hashtags to go along with them. If your in the jewelry business, try tagging things such as #CustomJewelry, #JewelryDesign or just simply #Diamonds. These hashtags all your images to be pulled up in relevant searches and boost your reach in your social media marketing efforts.

KEEP UP WITH CONVERSATION

When you have an eye-catching product and post design, users are sure to comment on these images. So be sure you comment back. You want to always make sure you are taking the time to engage your followers and let them know you appreciate them as an individual. Be sure to address them by name and make the comment contains a personal touch for the individual. These comments will foster a genuine relationship with your audience and is sure to lead to both brand loyalty and sales.

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