Tuning In to Your Audience
Video marketing is a great way to engage your audience while also providing a form of entertainment for them that promotes and generates a genuine relationship between the company and the target market. Videos allow you to share information, products and business news in a direct and engaging way, as compared to traditional written content. YouTube is the perfect social media site to promote your videos, and here are a few simple key factors to help you maximize your channel traffic.
ADD YOUR PERSONAL TOUCH
YouTube receives millions of unique visitors every month, with over 6 billion hours of video being watched. In order to get your slice of the marketing pie with this type of traffic, the first step is simply setting up your page. You want to make sure to include the essentials, such as a link to your home website, as well as some well designed page art to grab the audiences attention and give that initial impression of what your business is all about. Be sure to alter your page design on a regular basis, it is recommended to do so quarterly. This keeps your page fresh and lets your followers know you are active.
VARIETY IS THE KEY TO SUCCESS
Be sure to use a variety of subjects for your posted videos. Alternate between topics such as new products, how-to instructional videos and even question and answer videos. By alternating your topics, you widen the range of the audience you are attracting. Be sure to include links to your home website and other relevant sources to tie in with the videos that your audience and follow for more information or even to purchase the product you featured.
BE SURE TO SHARE
Don’t limit your videos to just your YouTube page. You want to be sure to integrate your videos across all your social media channels. This allows you to build your audience across all of your social platforms. This means you want to link up your pages as well. Make it as simple as possible for your audience to find your other pages, such as Facebook, Google+, Twitter and LinkedIn, where they can begin to follow you as well.