4 Part Series Reveals 19 Reasons Your Website Needs Updating (part 1 of 4)
Is your website establishing and building trust with your prospective customers?
Your website is a storefront for your business. Your website is most likely the first thing your customer sees. When searching for a business to solve our needs, the first thing we do as consumers is Google them. That in itself is a reason to make your website give that first impression.
Having an effective website that attracts visitors will draw them in so that they want to learn more. The ultimate job of your website is to convert that visitor to a customer. When you have a poorly designed or outdated website, you repel customers.
In this four-part blog series, we are going to provide you with some strategies you can use to evaluate your website and decide what you need to execute.
The first step in website creation is design and layout. As we progress in this series, we will also go over content management, user friendliness, and backend technical issues you may not even know about or have thought about.
Having a website that is esthetically pleasing, user friendly, responsive, and entices the customer to want more is the ultimate goal.
Website Design and Layout
Your website has too much going on
Did you know that it only takes someone half of a second to decide if your website is credible enough?
- Stanford University discovered that 75% of users will make a judgment about a company’s credibility based solely on their website design.
- A study of health websites found that 94% of users’ first impressions and trust were based on the websites design.
- Adobe revealed that 38% of people will stop engaging with your site if your content and layout is unappealing.
A website that is fast to load with a simple layout that catches the eye. You have a few things to take into consideration when it comes to an effective website. The four components of an effective and efficient website are consolidated into:
The more simplified, readable, and easy on the eyes, the more the visitor finds you credible and the more likely they will convert into a customer.
Poor Picture, Graphic, and Logo Quality
One of the most common things we see when reviewing websites for prospective customers is poor photo quality and graphic quality. We find them to be: stretched out, grainy, pixelated, fuzzy, blurry, cropped poorly, etc. The list goes on and on. When we see poor images and logos, we automatically assume that your website is outdated, even if it was created yesterday.
Poor logo quality is one way to appear unprofessional. It pays to have a high quality logo created by an experienced graphic designer. When someone designs your logo, you should receive several sizes in a vector format (transparent background), in order to use it on images, signage, and other forms of advertising. The last thing you need is a grainy and stretched logo.
Photos That Aren’t Yours
Stock photos are great to use because they are high resolution and great quality. The only problem with stock photos is that some images are so useful for a variety of businesses that they become overused. Be very selective in your stock image choices. Try to use as many of your own photos as possible using a camera that has at least 12 megapixels.
No Clear Branding
Branding is important for a business across the board from logo, color selections, slogan, to your business cards and letterhead documents. Your website is no different. As a matter of fact, your brand should be clearly defined by your website.
Branding helps the visitor see that you are a legitimate and professional business. They know exactly who you are and will recognize your brand from a mile away.
When a websites appears like it was designed 5, 10 or 20 years ago, it gives the impression that you lack attention to detail nor do you care about the users experience on your website. They won’t spend much time searching your website for the information they need if it’s not up-to-date.
As times change, your website will need to change with it. There are always new trends, but the most important aspect is that your website is constantly providing up-to-date value for your visitors. The more active your website, the more your visitors will stay on your website and return.
Newer websites are built with the user in mind. At BIS Designs, we give your customer the experience they want with a website that you are proud to call yours.
Don’t you think it’s time that you have a website you are proud of?